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Digital brand intelligence
Research how a brand, its assets and identity are being used or misused across the wider internet.
Digital intelligence & brand protection
Understand the threat.
Protect what matters.
Counterfeiting is only part of the picture. WATCHPOINT investigates the people, platforms and digital networks behind brand infringement — turning complex online threats into clear, actionable intelligence.
Intelligence-led investigationsEvidence-first reportingHuman expertise + technology
INTELLIGENCE / OVERVIEW 01 — 04
THREATINTELLIGENCEConnected digital signals
01 Detect
02 Investigate
03 Assess
04 Act
EVIDENCE-LED ANALYSISCONNECTED INTELLIGENCE
01 / The WATCHPOINT approach
Beyond the listing.
Behind the network.
Removing an infringing listing may address one incident. Understanding the wider pattern helps prevent repeat harm. We connect evidence, analyse behaviour and help rights holders decide what to do next.
Our work is designed around a practical question: what is happening, who or what may be connected, and which action is proportionate?
01
Discover
Identify suspected counterfeiting, impersonation and unauthorised use across relevant online channels.
02
Investigate
Capture evidence and examine patterns across accounts, websites, content and sellers.
03
Assess
Review relevant IP rights, risk, context and potential enforcement routes.
04
Act & report
Prepare findings, recommended actions and appropriate platform or website notices.
02 / Our capabilities
Specialist protection for a complex digital landscape.
A connected approach to detection, investigation, assessment and enforcement — rather than takedowns in isolation.
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Counterfeit investigations
Investigate suspicious sellers, linked accounts, domains and potential distribution networks.
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Intellectual property assessments
Review available rights information and document the basis for suspected trademark or copyright infringement.
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Impersonation & digital threats
Identify suspicious websites, brand impersonation, misleading advertisements and fraudulent online activity.
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AI-assisted analysis
Use technology to support research, triage, evidence organisation and investigative workflows, with human review.
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Enforcement & reporting
Prepare documented findings and support appropriate reporting and takedown requests to online platforms.
03 / What makes WATCHPOINT different
Intelligence first.
Action with purpose.
WATCHPOINT brings investigative thinking to digital brand protection. Our focus is on understanding the underlying threat, documenting the evidence and making findings useful to the rights holder.
Talk to our team →What a WATCHPOINT investigation can deliver
Clear outputs that support informed decisions — not simply a count of removed listings.
01 Digital threat overview
02 Evidence and source references
03 Potential account and domain connections
04 IP and enforcement considerations
05 Prioritised next steps and reporting
04 / Who we help
Protection tailored to your brand.
Different industries face different patterns of misuse. WATCHPOINT's investigative approach adapts to the rights, channels and risks involved.
Fashion & apparelCounterfeit goods, unauthorised brand use and repeat sellers.
Fragrance & beautySuspected counterfeit products and misleading online offers.
Entertainment & mediaMisuse of protected names, artwork, merchandise and digital assets.
Digital creatorsCopyright misuse, impersonation and unauthorised distribution.
05 / Start a conversation
Let's understand what your brand is facing.
Tell us about the concern, the channels involved and what you want to achieve. We'll help you identify a sensible starting point.
Confidentiality matters. Please don't include passwords, financial information or sensitive personal data in an initial enquiry.